Floriculture: Designing & Merchandising

Floriculture: Designing & Merchandising
2 edition (November 9, 2000) | ISBN: 0766815609 | 538 pages | PDF | 7 MB

This comprehensive book offers an introduction to the floral design industry. It includes step-by-step instructions complete with illustrations and material lists for dozens of projects. Projects are built around low-cost materials and include suggestions on how to incorporate native materials to further reduce costs. It is written in a concise, easy-to-follow manner that is appropriate even for readers with no background in floral design. The book includes a rating scale to enable readers to evaluate their own work. This highly illustrated floral design guide provides the instruction and inspiration necessary to create unique floral designs. 


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