Franz Bailom, Kurt Matzler, Dieter Tschemernjak, "Enduring Success: What Top Companies Do Differently"
English | 2007 | ISBN: 0230550649 | 256 pages | PDF | 1,6 MB
English | 2007 | ISBN: 0230550649 | 256 pages | PDF | 1,6 MB
Why are some companies able to achieve success, even under difficult circumstances, whereas others struggle and face problems? The results of this large-scale study of over 1,000 top companies and leaders, such as Nestlé, T-Mobile, Peter Brabeck-Lathmate, René Obermann and Markus Langes-Swarovski, are clear. Success doesn't depend on the market situation, but on the management of the company. The book looks at the success factors of high-performing companies, and how they perform in areas such as innovation, market orientation, core competencies, and leadership.
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